Born primitive

If you are not proud to wear it, we are not proud to sell it. What started as a one-product company ran out of a garage in 2014, has grown into a global lifestyle brand with a diverse line of high-performance apparel.

One thing has not changed—our relentless commitment to creating products you can feel confident in while you push your body to its limit.

There is no instant gratification, quick thrills, or entitlements here. Only the grounding idea that anything worth achieving takes sacrifice and hard work to execute.

With over 40,000 five star reviews worldwide you can trust that you are getting reliable, stylish and performance driven activewear. If you are going to commit to something, you better go all in. That is our guiding philosophy for creating high-performance activewear built to keep up with any level of intensity.

After all, we are not just making apparel. We are creating the gear that inspires you to keep fighting even when nobody is watching!


E: contact.me@bornprimitive.com