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Zain's campaign to reinforce environmental awareness

Other Kuwait City 22 Sep 21
Zain's campaign to reinforce environmental awareness
Kuwaiti mobile telecommunications company- Zain launches online campaign to reinforce environmental awareness.
Fee
Event Location
Kuwait, Kuwait
Area
Kuwait City
Start Time
22 September 2021, 12:00 AM
End Time
30 September 2021, 12:00 AM

Zain, the leading digital service provider in Kuwait, launched #ActivateYourRole, an online awareness campaign on its official social media platforms that aims at raising public awareness towards climate change, sustainability, and preserving natural resources.

Zain is keen on launching such initiatives that contribute to preserving Kuwait’s environment, as well as encouraging volunteering, recycling, and taking part in social activities for all age groups within the community. The company will spare no efforts to contribute to spreading positive awareness for a better environmental culture in the society.

Commenting on the new campaign launch, Zain Kuwait’s Chief Corporate Communications and Relations Officer Waleed Al-Khashti said: “We launched #ActivateYourRole as part of our corporate sustainability and social responsibility strategy towards the environment. Through this strategy, we are committed to building climate change scenarios that are aligned with the Paris Agreement (2015) to reduce carbon emissions and mitigate physical and environmental risks.”

Khashti further explained: “We are keen on supporting any efforts that serve sustainability and environmental goals, as we believe this is a crucial topic that affects everyone. Zain’s social message seeks to tackle the most important issues and reinforce the role of individual efforts like preserving natural resources, decreasing consumption, recycling, and other concepts that will contribute to reducing the impacts of climate change.”

kuwait zain ActivateYourRole



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